About

brands that I worked and work for:

Bayer
boehringer ingelheim
J&J Medtech
J&J innovative medicine
genentech
EXELIXIS
BMS
Lilly
Myovant Sciences
Optinose
P&G
walmart
Heineken
Nestlé
TriHonda Dealers
SAnofi Aventis
Chevrolet
Vivo
Uol
Heinz
Itaú
Mitsubishi Motors
inbev-Brahma
Stockcar BraSil
SBT Television
Sony Entertainment Television
discovery channel
Vale
Ford motor company
Diageo
unilever
Pão de AçÚcar
citi
suzuki
grendene
santander
arno
parmalat
philips
Siemens
coordown

My name is Rodrigo Panucci ZaneLLato, I know... What a long italian name! Well, You can call me just panucci, rod,... whatever makes you type less ;)

I'm a Brazilian art director, design lover, amateur illustrator, soccer fan (GO Corinthians!), heavy metal devotee (Maideeeen!), photograpHY enthusiast (thank you instagram!) and proud father of a beautiful and very opinionated girl called Laura.

Here you can see some of the work that I really enjoyed doing in the past @#%!!! years working as an art director in great Brazilian and american ad agencies, alongside even greater professionals. Hope you like it.

Rodrigo Panucci Zanellato
Born March 80'
Happily Married
Laura’s proud dad
living in orlando, FL

ogilvy health (NY) - EVP, Head of art - may 2024 / present
Wunderman thompson > VML - EVP, HEAD OF CRAFT AND DESIGN - MAY 2023 / may 2024
Area 23 (NY) - VP CD - APR 2020 / APR 2023
Publicis North America (NY) - ACD - Jun 2015 / Apr 2020
Publicis BraziL (São Paulo) - ACD FL - Feb 2015 / May 2015
Africa DDB (São Paulo) - ACD - Sep 2013 / Feb 2015
Publicis Brazil (São Paulo) - Sr. Ad > ACD - AuG 2009 / Aug 2013
Africa DDB (São Paulo) - Ad > SR. AD - MaY 2004 / Jul 2009
JWT (São Paulo) - JR. AD - Oct 2000 / Apr 2004
Leo Burnett (São paulo) - Intern. - Dec 1998

Recognitions:

Cannes Lions:

1 Bronze Lion - 2010 - Use of Media
1 Bronze Lion - 2013 - Outdoor
3 ShortlistS - 2013 - Posters
1 Bronze lion - 2023 - Publications
1 shortlist - 2023 - Innovation: Product Innovation
1 shortlist - 2023 - health & wellness
1 shortlist - 2023 - Post-Production Animation
1 shortlist - 2025 - Innovation: EaRly-Stage Technology
1 shortlist - 2025 - Innovation: Product Innovation
1 shortlist - 2025 - Innovation: Technology
1 shortlist - 2025 - HEALTH & WELLNESS: consumer Products Promotion - Nutraceuticals
1 shortlist - 2025 - Direct: Healthcare
1 shortlist - 2025 - Brand Experience: Healthcare
1 shortlist - 2025 - Brand Experience: Tech-lead Brand Experience
1 shortlist - 2025 - pharma: Non-regulated - Innovative Use of Technology: Patient or Healthcare Professional
1 shortlist - 2025 - pharma: Non-regulated - Healthcare Professional Engagement
2 shortlist - 2025 - HEALTH & WELLNESS: Consumer p&P - Health & Wellness Tech
1 shortlist - 2025 - Digital craft: Data& AI - AI Storytelling
1 Bronze lion - 2025 - Pharma - Innovative Use of Technology: Patient or Healthcare Professional
1 Silver LION - 2025 - HEALTH & WELLNESS: consumer Products Promotion - Nutraceuticals

The ONE Show:

1 SIlver Pencil - 2024 - Pharma
Promotional items
1 Bronze Pencil - 2024 - Health & Wellness:
Craft / Data-Driven Personalization
1 Merit - 2024 - Health & Wellness
Promotional items
1 Merit - 2024 - PHARMA
Craft-Writing

CLio:

1 SIlver clio - 2024 - health
Creative Use of Data - Storytelling
1 bronze clio - 2024 - health
Digital / Mobile - Artificial Intelligence
1 bronze clio - 2024 - health
Film (Pharmaceutical) - DTC Branded
1 shortlist - 2024 - health
Audio (Health Institutions & Services)
1 shortlist - 2024 - health
Digital / Mobile & Social Media Craft - UX
1 shortlist - 2024 - health
Innovation - Digital Product Innovation
1 gold clio - 2025 - health
Health Institutions & Services: Design
1 Silver clio - 2025 - health
Health Institutions & Services: Innovation
1 BRONZE clio - 2025 - health
Health Institutions & Services: Digital / Mobile
1 BRONZE clio - 2025 - health
Health Institutions & Services: Innovation: Experience / Activation
1 BRONZE clio - 2025 - health
Health Institutions & Services: Design
1 BRONZE clio - 2025 - health
Health Equity

ADC:

1 bronze cube - 2024
Artificial Intelligence: AI / Idea
1 Merit - 2024

London international awards:

1 GOLD lia - 2023 - Pharma & Medical
Unbranded: Education and Services
1 SILVER lia - 2023 - Pharma & Medical Social Responsibility/Awareness
1 SILVER lia - 2023 - Pharma & Medical
Unbranded: Creative Use of Data
1 SILVER lia - 2023 - Pharma & Medical
Unbranded: Innovation
1 SILVER lia - 2023 - Pharma & Medical
Unbranded: Pharmaceuticals and Vaccines
1 SILVER lia - 2023 - Pharma & Medical
Unbranded: Product Design
1 SILVER lia - 2023 - Pharma & Medical
Craft Copywriting Campaign
2 bronze lia - 2023 - Pharma & Medical
Craft Production Design
1 bronze lia - 2023 - Creativity In Business-to-Business
Health and Pharma
1 bronze lia - 2023 - Pharma & Medical Social Responsibility/Awareness Campaign
1 finalist - 2023 - Pharma & Medical
Craft Animation
1 finalist - 2023 - Pharma & Medical
Craft Art Direction
1 Finalist - 2023 - Pharma & Medical
Unbranded: Education and Services Campaign
1 finalist - 2023 - Creativity In The Metaverse
Craft – Visual

New york festivalS:

1 GOLD - 2024 - PHARMA: THE FUTURE NOW
ALTERED REALITY
1 Bronze - 2024 - PHARMA: DIRECT-TO-PROFESSIONAL: UNBRANDED
FILM - Branded Entertainment and Content
1 Bronze - 2024 - PHARMA: DIRECT-TO-PROFESSIONAL: UNBRANDED
FILM - OTHER

MM+M AWARDS:

1 gold - 2023
Use of Hospital or Healthcare Services Marketing
1 SILVER - 2023
Use of Immersive Technology

Wave Festival 2016 - Design - Bronze

Cyclope Festival ­ 2016 - Silver -­ Motion Graphics

luso awards 2016 - Design - silver

luso awards 2016 - film/web - bronze 

8th Intercontinental Advertising Cup, 2014
Best of Products and Services - Best of Electronics -   Cup Winner

FIAP 2014 - 2 Silvers - Print, Magazine & Newspaper

CCSP (São Paulo Creative Club) - 38th Annual book 2014 - 1 Silver

CCSP (São Paulo Creative Club) - 38th Annual book 2014 - 2 in book

Andy Awards 2014 - In book

ABP Festival 2014 - Bronze - Outdoor

Epica International Awards 2013 - Silver - Outdoor Poster 

International Advertising Cup 2014 - Cup Winner

AdStars 2013 - 4 Merits

Online Campaign of The Year 2013 - Info Magazine - Top 4

CCSP (São Paulo Creative Club) - 36th Annual book 2011 - Silver - Promo Material

Wave Festival 2011 - Silver - Design 

Publicis Lions 2011 - Worldwide Media Winner

FIAP 2011 - Bronze - Innovative Media

Publicis Brazil Lion Trophy 2010 - award for the agency’s most distinguished employee of the year

Maximídia 2010 - Grand Prix - Media

Golden Drum 2010 - Silver - Media Sponsorship & events

EL OJO 2010 - Bronze

Other Collective recognitions:

Luerzer's Archive Agency Of The Year 2015:
I was part of the team that helped Africa DDB win this accolade.

International Agency Of The Year 2014 - Ad Age:
also part of the team that helped Africa DDB, one of the agencies of the OMNICON Group, to win this recognition.

Contact

rpanucci@me.com
T: +1 917-403-8791

linkedin: rodrigo panucci

facebook: rodrigo panucci