Chronic kidney disease affects millions worldwide, particularly people with type 2 diabetes. There is a blood test called eGFR that helps doctors predict kidney disease, and the magic number is 60. When that test result is below 60, doctors need to urgently prescribe treatment.
KERENDIA (finerenone) a prescription drug from Bayer that can help treat chronic kidney disease for people with type 2 diabetes had the ultimate goal to create a viewing experience for doctors that sends an important message in an unforgettable way: a VR short that follows the journey of a mysterious character as he races against time to communicate a crucial message about the number ’60’.
This VR film, built entirely in Quill, creates a fully immersive world viewable in 360 degrees. It is designed to thrust doctors into the environment of a blood sample in which eGFR resides. After experiencing this film, we’d challenge any doctor to look at the number 60 the same way again.
Log into your Oculus account. Click through thefollowing link on cell phone or PC (you must be logged into your Oculus account using that device):
https://www.oculus.com/experiences/media/985653232882724/